VTM2020 speakers interview volvocars

VTM 2020: Speaker Interview

 Johan Amoruso-Wennerby

Volvo Cars

 Draft questions;

  • What is your role in the context of future mobility today and in the future?

Today I work at Volvo Cars R&D with Strategy & Innovation. I’m part of the Future Mobility team and the cross industry accelerator Mobility Xlab. As I’m passionate about technology & mobility I see myself continuing in this space in the future.

  • What is the main change occurring in the Mobility Sector and how do you think it’s impacting the supply chain and surrounding ecosystem?

Electrification is a major shift in mobility, and it has large impact on supply chain. Digitalization reaches even deeper and transforms mobility into a digital service where the vehicle becomes a connected device. In this transformation software becomes core. This will affect most links in the supply chain.

  • What do you think are the biggest challenges the industry is facing nationally and on a global level? OR What are the biggest challenges faced by the industry in the future?

The biggest challenge for the automotive industry is transforming into a sustainable model for our planet. Climate change is a problem that we have to tackle as an industry. We all need to be a part of the solution and not of the problem. This will impact the entire supply chain. Volvo Cars has one of the most ambitious climate plans in the car industry. We aim to reduce our CO2 emissions per car by 40 percent between now and 2025, a first tangible step towards our long-term goal of becoming climate neutral by 2040. We realise that electrification alone is not enough, and so our climate ambitions go beyond radically reducing tailpipe emissions through all-out electrification. We will also tackle carbon emissions in our manufacturing network, our wider operations, our supply chain and through our approach to recycling and reuse of materials.

  • What do you think is the current topic of interest is the context of Future Mobility?

Autonomy and electrification gets a lot of attention. As I see it connectivity is the magic that makes everything else possible. The power of connectivity is yet to be fully unleashed.  

  • How do you imagine the mobility market of the future?

I see a wonderful blend of shared robotaxis, premium highly autonomous electric vehicles both shared and private mixed with super optimized public transport networks. To top it all off some installations of hyperloops and EVTOL services.  Clean cities will promote walking and biking.   

  • What was your motivation for joining this event?

The event gathers many relevant stakeholders in the mobility space. Turin being a hot spot for automotive with early 5G deployment makes this event the perfect place to be for getting a feel for where the discussion of Future Mobility is going in Italy.

  • How will autonomous vehicles and self-driving technology affect the structure of the manufacturing supply chain?

Continuous integration and Over The Air updates of software will become the new normal. This means that the whole supply chain needs to adapt to a new process focused around software. Hardware needs to relate to this and insure compatibility.

  • How is Mobility as a Service changing the landscape of the Automobile Industry?

MAAS is developing in different flavours around the world. In some cases this replaces ownership of a private car. In some cases it creates a new type of mega-fleet customer for automotive. MAAS also creates new business opportunities based on integrating existing offers into new MAAS solutions and providing new vehicle types to new solution providers. MAAS also impacts business model innovation since MAAS by definition is a service. Transforming the automotive offer to a service is one path being explored by OEMs. Volvo Cars is committed to providing Freedom to move in a personal, sustainable and safe way. M – car sharing and Care by Volvo vehicle subscriptions are two examples of how we work with services for mobility. Our collaboration with UBER is another way of providing future mobility.     

  • Cities around the world are encouraging electrification, what are some of the main considerations for traditional manufacturing companies managing the shift to EV?

Electrification demands consideration in many different areas. All the way from design to quality assurance. Plugin Hybrids has the challenge of squeezing two powertrains into the same vehicle. BEVs require a new large battery unit with specific constraints and logistic needs. Production and sourcing of batteries also needs to be considered.